Initially we looked at a range of film posters to get an idea of the general conventions of film posters rather than just focusing on romantic-comedy posters. From this research we found that the typical conventions are:
- The name of the film is usually towards the bottom
- The actors/actresses names are at the top
- Release dates and the billing block are at the bottom of the poster
However more recently there has been a serge of movie posters that challenge some of these conventions to attract a younger and new target audience. For example, 500 days of Summer has moved the stars names to the bottom of the poster, has the name of the film in the middle of the poster and has a range of images rather than just one focal image. Remember Me still has the stars names typically at the top however the name of the film is much higher and the billing block is in the top left hand corner. Alice in Wonderland sticks with the typical convention of having the name of the film at the bottom but doesn't include any stars names or a billing block leaving the audience confused yet intrigued. This could have been done purposefully to suggest to the audience what the film is going to be like or to make them want to watch it to see what actually happens.
When we create our film poster we need to keep these typical conventions in mind and decide whether we wish to stick to them or challenge them.
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