For us to fully understand what we need to include in our teaser trailer we had to research them. The typical things we looked for was running time, how much of the narrative is suggested, the titles used, fonts linked with romantic comedies, whether they include the distribution company and how much information they give about the film i.e. release date and website information.
Wedding Daze
This teaser trailer uses a lot of cuts and although it doesn't tell the actually story it gives strong suggestions as to what is going to happen in the film as well as strongly suggesting the ROM-COM genre. At the end there is a shot with a lot of information regarding the film on it that is small and almost unreadable that includes information such as: a website, the film name, stars and the distribution company logo. Although most of the writing is unreadable the important parts such as the film name and website are clearly visible so that they are eye catching to the audience. Another prominent feature in this teaser trailer is the voice over which suggests a lot of the narrative to the audience. The distribution company is shown at the beginning but it is only a quick shot so that the audience know who distributed it.
The Hottie and the Nottie
Again the quick shots of the distribution companies appear at the beginning of the teaser trailer and the music starts. The voice over then comes in straight away to suggest the narrative to the audience. Quick cuts are used to show a variety of shots to help the audience understand the genre and the narrative. Throughout the teaser trailer flash backs are used, this is not a common feature of teaser trailers but here the device is used to help give the audience background knowledge of the two character's relationship. The stars are also introduced with a shot of them in the scene shown with their name underneath it. The film name then appears in white and pink on a background of red hearts suggesting the ROM-COM genre. Lastly, what looks like a billing block comes up with a wide range of information on it which is again barely readable, then "coming soon" with the website appears to give the audience more information about the film.
She's out of my League
In this teaser trailer we see a clip of the film before the distribution companies appear unlike the others. There is a strong suggestion to the narrative throughout, mainly through the use of quick cuts. Another feature that is different is that there is not a voice over all the way through the trailer and it relys on the characters of the film to suggest the genre and the narrative. The voice over doesn't come in until the end, when the film name and website appears on the screen. Also the colour theme for the film is green which doesn't automatically suggest ROM-COM to the target audience.
500 Days of Summer
This teaser trailer is different from the previous ones. There is no dialogue from the characters what so ever and the narrative is completely suggested through the voice over and quick cuts. The distribution company is shown at the beginning of the teaser trailer as it is in many teaser trailers. Then the music begins much louder and prominent than it is in any of the other teaser trailers and this carries on throughout. The repeated use of listing with the "500 days...." suggests the narrative of the film to the audience and also with words such as "magic", "distance" and "tenderness" it suggests the ROM-COM genre. The voice over introduces the stars as their characters so the audience feel as if they are included in the film thus making them want to go and see it. Also the continual repeating of the film name makes it stick in people's minds and makes them remember it when the actual trailer is released nearer the time so that they hopefully go and watch it.
After watching these teaser trailers there are some clear indications as to what we should include in ours, such as:
- Put a shot of the distribution company at the beginning
- Use a variety of quick cuts to suggest our narrative
- Use a voice over to help explain the narrative
- Don't include the actual film release date just use "coming soon" as it is likely the exact release date won't be known at this stage
- Use a typical romantic comedy colour such as yellow, orange, pink or pale blue to imply our ROM-COM genre
- Have a limited use of character dialogue
- Include the website address to allow the target audience to research into the film
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