For our audience feedback we decided to use the social networking site Facebook and questionnaires to find out what we could improve upon and see how our target audience were reacting to our products. We decided to use Facebook as we felt it was a quick and easy way to reach our target audience of 16-24 year olds. We then decided to create a questionnaire so that we could ask a range of 16-24 year olds to look at our products and then gives us feedback accordingly.
Facebook feedback
From our Facebook feedback we found that the voice over was a bit too serious and took away romantic comedy element of the teaser trailer. However we decided to keep the voice over as it was as we wanted a male British voice over to attract our dominantly British audience and we didn't want to lose the Romantic side of the teaser trailer to the comedy. Other feedback we got was to elongate the scene which has our film name on it to give it more impact and give our audience more of a chance to take it in. We have taken this advice on board as after we watched it we felt it would benefit our audience. The other main criticism that came out of our Facebook feedback was the shaky camera to begin with. However we decided to keep this feature in so it looked more like a "home video" and appealed to our target audience.
Questionnaire feedback
We asked the following questions to nine people within our target audience age range of 16-24 year olds:
- How old are you?
- Do you feel all 3 products suggest the romantic comedy genre?
- Are the images on the magazine and poster appropriate for our film?
- Do you feel the font works on each of these products?
- Does the colour scheme of orange and pink suggest the rom-com genre?
- Would you go and see the film after seeing these three products?
- Which product do you feel appeals to you most?
- Are there any improvements you would suggest?
For questions 1-6 we found we had the same answers on each of the questionnaires, this was that all of the products served their purpose and the products had made people want to go and see the film.
Question 7 gave us a variety of answers as this was mainly down to personal preference, however it is clear from the pie chart below that the teaser trailer was more appealing than the other two products to our target audience.
For question 8 we also got a variety of responses mainly due to the fact it was and open ended question meaning no options were available for people to fill out, because of this we were unable to show the response in a chart format but the feedback we gained was as follows:
- Needed a wider variety of shots
- There wasn't enough emphasis on the prejudice of the male protagonist and it was difficult to understand why he was imperfect
The under emphasis on the male protagonist imperfection was a concern of ours however we decided that it would have been difficult to portray he was not imperfect to her but her parents in a teaser trailer which have the average time of under a minute.We did consider including a scene which could imply this but after discussion came to the conclusion that the "mystery" of why he is imperfect could be a reason as to why people go and watch the film.
We are generally pleased with our audience feedback as much as it was positive or helpful to us in making our film of a higher standard. There were also small comments which we were able to justify our reasoning for rather than physically changing. We are pleased with all three products overall and are glad that each product serves its purpose.
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